ABOUT THE CLIENT
Client is a massive multinational bakery company from Mexico. It’s one of the largest baked foods companies in the world, with operations in many countries.
APPROACH
Quantitative research
PROBLEM STATEMENT
The study aimed to benchmark the product against competitors on key pre-consumption attributes and post-consumption attributes. The objective was to identify strengths, assess consumer preference, and evaluate the need for product refinements to enhance market acceptance.
OUR SOLUTIONS
Central Location Test (CLT): Conducted face-to-face interviews in a controlled setting amongst the defined TG – customers of competition brands.
Men & Women aged 25–45 years, regular users of Burger bun, across SEC A and B.
KEY TAKEAWAYS
Product consistently outperformed the competitor on both pre-consumption and post-consumption measures, clearly establishing consumer preference.
OUTCOME
Validated product’s strong market positioning and consumer acceptance, requiring no recipe changes.
The findings also validate current formulations and reinforce confidence in sustaining brand preference over competitors.