ABOUT THE CLIENT
Client is a leading multi-outlet food joint company.
APPROACH
Quantitative research
Sample Size - 2250
PROBLEM STATEMENT
Understand patients’ medical conditions, initial treatments, and daily life challenges.
Identify the use and perception of medical gadgets and apps among patients.
Assess unmet needs in daily medical requirements and desired features in an online medical app.
Evaluate and refine various app features to ensure user-centric product development.
OUR SOLUTIONS
Qualitative Research: Online Focus Group Discussions (10 FGDs with 6 participants each, PAN India).
Quantitative Research: Face-to-face surveys (Sample size: 1000, PAN India).
Recruitment of target groups and validation through medical history verification.
KEY TAKEAWAYS
Insights into patient behavior, treatment experiences, and healthcare technology adoption.
Identification of gaps in medical services and digital health solutions.
Feedback on app features, leading to a more user-friendly product.
Data-driven recommendations for enhancing patient care and engagement.
OUTCOME
Developed a deeper understanding of patient needs for improved service offerings.
Received actionable insights for designing an effective and user-friendly medical app.