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Case Studies

SPECIALIST DOCTORS

ABOUT THE CLIENT Client is one of the leading pharmaceutical company India APPROACH Qualitative research Sample Size – 18 PROBLEM STATEMENT Identify common pathogens and resistance rates to prescribed molecules. Understand the common drug classes used for specific indications. Explore innovative molecules and high-growth drugs in nephro, neuro, and cardio. Assess unmet needs and success […]

SPECIALIST DOCTORS

ABOUT THE CLIENT Client is one of the leading pharmaceutical company India APPROACH Qualitative research Sample Size – 18 PROBLEM STATEMENT Identify common pathogens and resistance rates to prescribed molecules. Understand the common drug classes used for specific indications. Explore innovative molecules and high-growth drugs in nephro, neuro, and cardio. Assess unmet needs and success […]
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MARKET SEGMENTATION AND CONSUMERS PERCEPTION TOWARDS PACKAGED FOODS

ABOUT THE CLIENT Client is a packaged food company specializing in ready-to-eat meals. APPROACH Quantitative research Sample Size – 180 PROBLEM STATEMENT Conduct market segmentation to understand consumer perceptions and preferences towards ready-to-eat foods. Analyze competitive landscape and distribution channels of existing players. Identify key driving factors for consumer choices and establish price ranges for […]
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MARKET ASSESSMENT FOR MEXICAN RESTAURANT IN BANGALORE

ABOUT THE CLIENT Client is a restaurant group planning to launch Mexican cuisine in Bangalore. APPROACH Quantitative research Sample Size – 12 Categories, 15 sub categories PROBLEM STATEMENT Assess demand for Mexican cuisine and competition in Bangalore. Gather insights on pricing, sourcing, and operational needs. Develop a market entry and branding strategy for successful launch. […]
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ONLINE FOOD DELIVERY

ABOUT THE CLIENT Client is a restaurant chain operating across multiple major cities in India APPROACH Quantitative research Sample Size – 900 PROBLEM STATEMENT Understand eating trends in dining out and online food ordering across six major Indian cities. Provide competitive intelligence for pricing and promotion strategies. Develop customized market strategies for each city based […]
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IN HOME USAGE TESTING – FOOD

ABOUT THE CLIENT Client is one of the leading producer of FMCG segment in India APPROACH Quantitative research Sample Size – 3200 PROBLEM STATEMENT Evaluate consumer response to a new product range for home cooking. Assess if the test product aligns with the brand’s “Easy to Make” restaurant-style food concept. Understand pre, during, and post-consumption […]
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BLIND PRODUCT TEST – BEVERAGE

ABOUT THE CLIENT Client is a beverage company in the Indian market APPROACH Quantitative research Sample Size – 8- PROBLEM STATEMENT Evaluate consumer preferences and demand trends for hot coffee. Test the client’s coffee product against competitors to determine its market positioning. Assess key product attributes such as taste, aroma, and overall satisfaction. Identify the […]
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PRODUCT TESTING – NEW FOOD RANGE

ABOUT THE CLIENT Client is a quick-service restaurant (QSR) brand specializing in Chinese cuisine in India APPROACH Quantitative research Sample Size – 2250 PROBLEM STATEMENT Evaluate cclient’s new food range against market competitors in the Chinese cuisine segment. Assess product performance based on taste, overall opinion, intent to purchase (ITP), and key product-related attributes. Provide […]
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CONSUMER RESEARCH : ONLINE EDUCATION

ABOUT THE CLIENT Client is an online education company APPROACH Qualitative research Sample Size – 60 PROBLEM STATEMENT Understand the mindset of parents and the lifestyle of children (ages 4-10) in India and the UK. Identify market gaps (“white space”) in the online education industry. Analyze key factors to consider before launching in these markets. […]
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WEB DESIGN

ABOUT THE CLIENT Client is a study-abroad platform offering end-to-end solutions through a mobile app APPROACH Qualitative research Sample Size – 10 PROBLEM STATEMENT Identify challenges students face while securing admission for PG programs abroad. Understand the steps students take to gather information about courses and colleges. Evaluate students’ perception of a one-stop solution for […]
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INTRODUCING A NEW TECHNOLOGY PLATFORM

ABOUT THE CLIENT Client is a software company specializing in no-code/low-code design platforms APPROACH Quantitative and Qualitative research Sample Size – 20 PROBLEM STATEMENT To analyze the global landscape of no-code/low-code design platforms, especially those integrated with GIS services. To conduct competitor benchmarking, comparing features, functionalities, technology, and pricing. To identify potential customers and sectors […]
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