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Case Studies

ACCELERATING GROWTH IN INDIA’S HOUSING FINANCE MARKET

ABOUT THE CLIENT Client is a National Housing Bank- registered housing finance organization APPROACH Quantitative research Sample Size – 60 PROBLEM STATEMENT Assess customer acceptance and likeability of opening online bank accounts. Gather spontaneous reactions to the dummy web design. Evaluate usability, navigation, and effectiveness of the website’s content and layout. Analyze brand perception, including […]

ACCELERATING GROWTH IN INDIA’S HOUSING FINANCE MARKET

ABOUT THE CLIENT Client is a National Housing Bank- registered housing finance organization APPROACH Quantitative research Sample Size – 60 PROBLEM STATEMENT Assess customer acceptance and likeability of opening online bank accounts. Gather spontaneous reactions to the dummy web design. Evaluate usability, navigation, and effectiveness of the website’s content and layout. Analyze brand perception, including […]
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REDESIGNING DIGITAL BANKING FOR AN INDIAN PRIVATE SECTOR LEADER

ABOUT THE CLIENT Client is an innovative Indian private bank APPROACH Qualitative research Sample Size – 60 PROBLEM STATEMENT Assess customer acceptance and likeability of opening online bank accounts. Gather spontaneous reactions to the dummy web design. Evaluate usability, navigation, and effectiveness of the website’s content and layout. Analyze brand perception, including logo positioning, imagery, […]
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SHAPING THE FUTURE OF WEALTH MANAGEMENT WITH DIGITAL INNOVATION

ABOUT THE CLIENT Client is a Multinational bank, part of a British financial services conglomerate APPROACH Quantitative research Sample Size – 2500 PROBLEM STATEMENT Understand the depth and extent of customer relationships with banks & identify most popular digital platforms & brokerage firms used by investors. Analyze need gaps in financial relationships with wealth managers […]
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REVOLUTIONIZING HNI BANKING FOR A GLOBAL FINANCIAL LEADER

ABOUT THE CLIENT Client is a Multinational bank, part of a British financial services conglomerate APPROACH Quantitative research Sample Size – 500 PROBLEM STATEMENT Assess HNI customers’ banking experiences with the multinational bank. Identify the most liked features, products, and services offered by the bank. Understand customer pain points and dissatisfaction with banking services. Compare […]
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UNDERSTANDING LOYALTY PROGRAMS FOR COMMERCIAL VEHICLE SERVICE CENTERS

ABOUT THE CLIENT Client is a vehicle service solutions provider APPROACH Quantitative research Sample Size – 150+ PROBLEM STATEMENT To understand the key factors that drive loyalty among commercial vehicle service centres. To identify challenges faced by service center owners and the support they require. To develop an effective loyalty program to help the client […]
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2-WHEELER EV – PRODUCT DESIGN TESTING

ABOUT THE CLIENT Client is an electric vehicle (EV) manufacture in India APPROACH Quantitative research Sample Size – 200 PROBLEM STATEMENT To analyze the perspectives of 2-wheeler & 3-wheeler delivery segment stakeholders in both organized and unorganized logistics models. To evaluate consumer reactions to a new EV design prototype, including tangible and intangible elements. To […]
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CONSUMER DECISION JOURNEY – AMONG SUV AND LUXURY CAR BUYERS

ABOUT THE CLIENT Client is a leading automobile manufacturer in India APPROACH Quantitative and Qualitative research Sample Size – 300 PROBLEM STATEMENT To analyze consumer decision-making in the SUV and mid-SUV segments. To assess consumer willingness to experiment with new car brands. To identify key factors influencing brand selection and purchase decisions. To determine the […]
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UNDERSTANDING THE MARKET FOR AUTOMOTIVE COMPONENTS

ABOUT THE CLIENT Client is an automotive components manufacturer APPROACH Quantitative and Qualitative research Sample Size – 50 PROBLEM STATEMENT To analyze the market for automotive components, specifically steering-related parts, in the USA and Germany. To identify key players, market trends, and consumer preferences. To assess government regulations and export laws affecting the market. To […]
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CHEMISTS & STOCKISTS

ABOUT THE CLIENT Client is one of the leading pharmaceutical company India APPROACH Qualitative research Sample Size – 18 PROBLEM STATEMENT Understand the daily challenges and aspirations of chemists and stockists. Identify the technological improvements needed to enhance their business operations. Explore their customer base and relationships with suppliers. Gain insights into the product offerings […]
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PATIENTS & DOCTORS

ABOUT THE CLIENT Client is one of the leading pharmaceutical company India APPROACH Qualitative research Sample Size – 18 PROBLEM STATEMENT Understand the financial needs of patients undergoing IVF treatments. Assess common challenges and gaps in infertility treatment accessibility. Explore market opportunities for fintech integration in healthcare financing. Gather insights on prescribed drugs, resistance rates, […]
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