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Case Studies

FEASIBILITY STUDY TO BUILD APARTMENT IN CHIKKABALLAPUR UNDER PRADHAN MANTRI AWAS YOJANA
FEASIBILITY STUDY TO BUILD APARTMENT IN CHIKKABALLAPUR UNDER PRADHAN MANTRI AWAS YOJANA

FEASIBILITY STUDY TO BUILD APARTMENT IN CHIKKABALLAPUR UNDER PRADHAN MANTRI AWAS YOJANA

ABOUT THE CLIENT Client is one of the leaders in real estate development APPROACH Quantitative and Qualitative research PROBLEM STATEMENT Understand the demand and perceptions in the real estate market in Chikkaballapur for potential residential projects under the Pradhan Mantri Awas Yojana. Assess the viability of building apartments in the specified location for potential buyers. […]

FEASIBILITY STUDY TO BUILD APARTMENT IN CHIKKABALLAPUR UNDER PRADHAN MANTRI AWAS YOJANA

FEASIBILITY STUDY TO BUILD APARTMENT IN CHIKKABALLAPUR UNDER PRADHAN MANTRI AWAS YOJANA

ABOUT THE CLIENT Client is one of the leaders in real estate development APPROACH Quantitative and Qualitative research PROBLEM STATEMENT Understand the demand and perceptions in the real estate market in Chikkaballapur for potential residential projects under the Pradhan Mantri Awas Yojana. Assess the viability of building apartments in the specified location for potential buyers. […]
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HOME BUYERS

HOME BUYERS

ABOUT THE CLIENT Client is a real estate developer engaged in residential projects and joint ventures in India APPROACH Quantitative and Qualitative research Sample Size – 400 PROBLEM STATEMENT Understand the demographics, behaviours, and preferences of home buyers. Identify the key features and amenities most considered by potential home buyers. Evaluate buyer awareness and perceptions […]
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OPTIMIZING LIFE INSURANCE DIGITAL PLATFORMS

OPTIMIZING LIFE INSURANCE DIGITAL PLATFORMS

ABOUT THE CLIENT Client is a pioneering private life insurer APPROACH Qualitative research Sample Size – 12 PROBLEM STATEMENT A private life insurer managing ₹1 trillion in assets wanted to enhance its online policy application process. Faced usability issues that affected form completion, data privacy trust, and overall digital experience. Aimed to position itself as […]
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DRIVING NEW CUSTOMER ACQUISITION WITH APP USABILITY

DRIVING NEW CUSTOMER ACQUISITION WITH APP USABILITY

ABOUT THE CLIENT Client is a leading private bank APPROACH Qualitative research Sample Size – 30, FGD-5 PROBLEM STATEMENT A private bank struggled with converting non-customers via its digital onboarding flow. Users dropped off mid-process due to poor navigation and unclear CTAs (calls to action). Wanted to optimize the app for seamless onboarding and better […]
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STREAMLINING BANKING APP ONBOARDING FOR EXISTING CUSTOMERS

STREAMLINING BANKING APP ONBOARDING FOR EXISTING CUSTOMERS

ABOUT THE CLIENT Client is a leading private bank APPROACH Qualitative research PROBLEM STATEMENT A leading bank wanted to improve onboarding for existing customers using the mobile app. Complexity and inconsistency in onboarding steps caused dissatisfaction and low feature adoption. OUR SOLUTIONS Conducted 10 online usability tests using Microsoft Teams with active app users. Explored […]
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TRANSFORMING RETAIL BANKING WITH A USER-CENTRIC APP

ABOUT THE CLIENT Client is an Indian public sector bank APPROACH Quantitative and Qualitative research Sample Size – FGD-15, F2F-500 PROBLEM STATEMENT To gather constructive feedback on the client’s digital banking platform and its user experience. To compare user experiences with other online banking and financial apps to identify areas of improvement. To evaluate the […]
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QUANTIFYING INSURANCE MARKET OPPORTUNITIES (QUANTITATIVE)

ABOUT THE CLIENT Client is a leading insurance provider APPROACH Quantitative research Sample Size – 2200 PROBLEM STATEMENT Test Various Concepts: Assess customer preferences and perceptions towards different concepts related to health and automotive insurance services. Rank Services: Quantify and rank the various services that should be included in online apps for automotive and health […]
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PIONEERING DIGITAL WEALTH SOLUTIONS IN VIETNAM

ABOUT THE CLIENT Client is a BFSI conglomerate APPROACH Quantitative and Qualitative research Sample Size – 400 PROBLEM STATEMENT Understand the usage of digital platforms for financial investments and Analyze customer financial profiles in terms of affluency and social status. Identify the major challenges faced by users of digital financial platforms and Investigate the financial […]
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REDEFINING INSURANCE CUSTOMER EXPERIENCE (QUALITATIVE)

ABOUT THE CLIENT Client is a leading insurance provider APPROACH Qualitative research Sample Size – FGD-8, IDI-12 PROBLEM STATEMENT Understand occasions and triggers that prompt customers to purchase health/auto insurance and identify key considerations while choosing them. Determine preferred modes of acquiring insurance, whether online or offline and gather insights into trending online applications in […]
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UNLOCKING WEALTH MANAGEMENT OPPORTUNITIES WITH DEEP QUALITATIVE INSIGHTS

ABOUT THE CLIENT Client is a multinational bank APPROACH Qualitative research Sample Size – 50 PROBLEM STATEMENT Analyze household financial decision-making and trusted advisors’ roles and identify customers’ financial goals and investment preferences. Assess gaps in wealth management platforms and customer satisfaction. Understand financial advisors’ roles, experiences, and client segmentation. Gather feedback to improve processes […]
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