Case Studies

Vendor Benchmarking and Performance Assessment
Vendor Benchmarking and Performance Assessment

Vendor Benchmarking and Performance Assessment

ABOUT THE CLIENT A technology consulting firm providing vendor assessment and sourcing advisory services. APPROACH Quantitative research PROBLEM STATEMENT A consulting or internal technology unit needed to benchmark the capabilities and service levels of Vendor Alpha 1 against defined standards or competitors to inform sourcing or relationship management decisions. OUR SOLUTIONS Conducted a focused exercise […]

Vendor Benchmarking and Performance Assessment

Vendor Benchmarking and Performance Assessment

ABOUT THE CLIENT A technology consulting firm providing vendor assessment and sourcing advisory services. APPROACH Quantitative research PROBLEM STATEMENT A consulting or internal technology unit needed to benchmark the capabilities and service levels of Vendor Alpha 1 against defined standards or competitors to inform sourcing or relationship management decisions. OUR SOLUTIONS Conducted a focused exercise […]
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PRODUCT TESTING FOR CUP NOODLES

PRODUCT TESTING FOR CUP NOODLES

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to evaluate consumer acceptance of their noodle range against competition, identify key drivers of preference such as color, aroma, and flavor, and determine improvement areas for […]
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Vendor Benchmarking and Performance Assessment 2

Vendor Benchmarking and Performance Assessment – Phase 2

ABOUT THE CLIENT A technology consulting firm providing vendor assessment and sourcing advisory services. APPROACH Quantitative research PROBLEM STATEMENT Following the assessment of Vendor Alpha 1, the client needed to benchmark the capabilities and service levels of a second vendor (Vendor Alpha 2) against defined standards or competitors to inform comprehensive sourcing or relationship management […]
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PACK TEST NAMKEEN

PACK TEST NAMKEEN 

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative research PROBLEM STATEMENT Client wants to understand if there are any gross negatives with the Test Pack for each of 8 categories for which one new pack has been developed OUR […]
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Financial ERP System Research for Media Enterprise (Phase 1)

Financial ERP System Research for Media Enterprise (Phase 1)

ABOUT THE CLIENT A large media and advertising enterprise undergoing digital transformation APPROACH Qualitative research PROBLEM STATEMENT A large media organization needed to understand the market options, features, pricing, and implementation challenges associated with leading Financial ERP systems suitable for their enterprise operations. OUR SOLUTIONS Conducted in-depth market research focusing specifically on Financial Enterprise Resource […]
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Financial ERP System Research for Media Enterprise (Phase 2)

Financial ERP System Research for Media Enterprise (Phase 2)

ABOUT THE CLIENT A large media and advertising enterprise undergoing digital transformation APPROACH Qualitative research PROBLEM STATEMENT Following the initial research phase, the large media organization needed support in their decision-making process concerning the selection and implementation strategy for a new Financial ERP solution. OUR SOLUTIONS Conducted a deep-dive analysis and validation of vendor proposals […]
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CONCEPT AND PRODUCT TESTING FOR PROTEIN PEZOS 2

CONCEPT AND PRODUCT TESTING FOR PROTEIN PEZOS 

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to evaluate consumer acceptance and sensory appeal of Protein Pezos across different flavours. OUR SOLUTIONS Central Location Test (CLT): Conducted face-to-face interviews in a controlled setting […]
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CONCEPT AND PRODUCT TESTING FOR KOREAN NOODLES

CONCEPT AND PRODUCT TESTING FOR KOREAN NOODLES 

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative and Qualitative research​ PROBLEM STATEMENT Client would like to enter the Noodles market and towards this end they have developed few flavours and pack options (2 pack options and 4 product […]
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Startup Evaluation Briefing and Program Onboarding

Startup Evaluation Briefing and Program Onboarding

ABOUT THE CLIENT A government body managing a startup acceleration and mentorship program APPROACH Qualitative research PROBLEM STATEMENT The Government of Karnataka, running a startup acceleration or mentorship program, needed to prepare internal teams to conduct necessary briefings for the selected startups entering the program. This project was related to the large-scale startup evaluation process […]
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Cockpit Domain Controller (CDC) Market Assessment in India

Cockpit Domain Controller (CDC) Market Assessment in India

ABOUT THE CLIENT A major technology consulting firm serving the automotive industry APPROACH Qualitative research PROBLEM STATEMENT A major technology consulting firm needed to understand the size, growth drivers, technology trends, and competitive landscape of the Cockpit Domain Controller (CDC) market specifically within India to better advise their automotive clients. OUR SOLUTIONS Conducted dual-phase research […]
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