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Case Studies

Korean Noodles
Korean Noodles

CONCEPT AND PRODUCT TESTING FOR KOREAN NOODLES 

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative and Qualitative research​ PROBLEM STATEMENT Client would like to enter the Noodles market and towards this end they have developed few flavours and pack options (2 pack options and 4 product […]

Korean Noodles

CONCEPT AND PRODUCT TESTING FOR KOREAN NOODLES 

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative and Qualitative research​ PROBLEM STATEMENT Client would like to enter the Noodles market and towards this end they have developed few flavours and pack options (2 pack options and 4 product […]
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comps

Competitive Landscape and Opportunity Analysis for Senior Care in Key Indian Cities

ABOUT THE CLIENT A firm exploring the senior care market in India APPROACH Qualitative research PROBLEM STATEMENT A firm looking to enter or expand in the senior care market in India needed to understand the competitive landscape across major cities (Mumbai, Pune, Kochi, Chennai) to identify areas for differentiation. OUR SOLUTIONS Conducted structured primary research […]
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AI Governance Platform

Competitive Analysis and Strategic Positioning for AI Governance Platform in GRC

ABOUT THE CLIENT A technology company developing an AI governance platform APPROACH Secondary + Qualitative research PROBLEM STATEMENT A technology company developing an AI governance platform needed to understand how to position their platform effectively in the emerging GRC market. They required competitive analysis to refine product strategy and go-to-market approach. OUR SOLUTIONS Conducted extensive […]
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Residential Schools in Karnataka

Location Analysis and Demand Estimation for New IB DP Residential Schools in Karnataka

ABOUT THE CLIENT An education provider planning to establish new IB DP residential schools in Karnataka APPROACH Mixed research (Quantitative surveys + Qualitative interviews + Secondary analysis) PROBLEM STATEMENT An education provider planning to establish new International Baccalaureate Diploma Programme (IB DP) residential schools in Karnataka needed to identify optimal locations and understand potential demand […]
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Strategic Review of Entrepreneurship Development Ecosystem at IIT Institute

Strategic Review of Entrepreneurship Development Ecosystem at IIT Institute

ABOUT THE CLIENT The client is a premier educational institute fostering entrepreneurship through it’s on-campus ecosystem APPROACH Qualitative research PROBLEM STATEMENT IIT Institute needed to understand the effectiveness of their current entrepreneurship initiatives and identify opportunities for enhancement, benchmarking against global best practices. OUR SOLUTIONS Conducted comprehensive assessment with interviews of 50+ stakeholders including faculty, […]
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Market Entry Strategy and Demand Estimation for Tequila in India

Market Entry Strategy and Demand Estimation for Tequila in India

ABOUT THE CLIENT A premium spirits company exploring the Indian market for its Tequila products. APPROACH Quantitative research PROBLEM STATEMENT A premium spirits company needed to assess the market opportunity for tequila in India, estimate potential demand, and develop a comprehensive market entry strategy in this complex market. OUR SOLUTIONS Conducted multi-faceted market assessment combining […]
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Egypt Talent Pool and Ecosystem Analysis for BPO and Custom Application Development

Egypt Talent Pool and Ecosystem Analysis for BPO and Custom Application Development

ABOUT THE CLIENT A global IT services firm specializing in premium custom application development and BPO solutions. APPROACH Quantitative research PROBLEM STATEMENT A global IT services provider considering expansion into Egypt needed to assess the availability, quality, and cost of technical talent, evaluate the competitive landscape, and identify potential challenges and opportunities. OUR SOLUTIONS Conducted […]
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PRODUCT TESTING FOR PRICE BENCHMARKING

PRODUCT TESTING FOR PRICE BENCHMARKING

ABOUT THE CLIENT It is a leading global pizza delivery and takeaway brand, known for its wide range of pizzas, sides, and desserts. APPROACH Quantitative research PROBLEM STATEMENT A robust price comparison needs accurate product mapping between the client’s portfolio and the menu tracker database. Currently, mixed mapped and unmapped items across brands complicate analysis. […]
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Market Potential and Needs Assessment for Premium Photography Studio Locations

Market Potential and Needs Assessment for Premium Photography Studio Locations

ABOUT THE CLIENT A high-end photography studio chain offering specialized retail consumer services. APPROACH Quantitative research PROBLEM STATEMENT A premium photography studio chain needed to assess market potential for new locations and understand evolving customer needs in the photography sector to guide their expansion strategy. OUR SOLUTIONS Implemented comprehensive research combining market analysis with customer […]
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Vendor Due Diligence and Account Growth Intelligence on a Healthcare RCM Provider

Vendor Due Diligence and Account Growth Intelligence on a Healthcare RCM Provider

ABOUT THE CLIENT A financial services firm conducting due diligence on a healthcare RCM provider APPROACH Quantitative research PROBLEM STATEMENT A firm needed competitive and operational intelligence on a specific Revenue Cycle Management (RCM) service provider to understand the vendor’s performance and growth prospects for strategic decision-making. OUR SOLUTIONS Conducted extensive primary research, contacting 400 […]
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