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Case Studies

UNDERSTANDING THE INDIAN SKINCARE MARKET

ABOUT THE CLIENT Client is a large conglomerate with focus on skin care. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to enter and establish themselves in the Indian skincare market by testing resonance of their products and brand story. OUR SOLUTIONS Qualitative Study across metros in India Covered women aged 20–49 years, including working professionals […]

UNDERSTANDING THE INDIAN SKINCARE MARKET

ABOUT THE CLIENT Client is a large conglomerate with focus on skin care. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to enter and establish themselves in the Indian skincare market by testing resonance of their products and brand story. OUR SOLUTIONS Qualitative Study across metros in India Covered women aged 20–49 years, including working professionals […]
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POST LAUNCH EVALUATION FOR HAIR OILS

ABOUT THE CLIENT Client is a leader in hair care segment. APPROACH Quantitative research PROBLEM STATEMENT The client’s brand was the largest player in the pure coconut hair oil segment. Client had launched an aromatic lighter oil under the mother brand and wanted to understand how the variant was being perceived by the consumer and […]
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PRICING FOR HFD’s

ABOUT THE CLIENT Client is a leading manucaturer of health food drinks. APPROACH Quantitative research PROBLEM STATEMENT The client’s brand which was synonymous with the category was unable to grow the category despite launch of new variants, multiple activation efforts and communication. The hypothesis within the client’s marketing team was that a price was a […]
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CRITICAL CARE DOCTORS

ABOUT THE CLIENT Client is a medical device manufacturer specializing in critical care APPROACH Qualitative research Sample Size – 10 (5 in each category PROBLEM STATEMENT Analyze the major drugs used in critical care across different specialties. Identify key trends and innovations in critical care treatments. Assess market competition, key players, and ICU setup market […]
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CARDIO PATIENTS

ABOUT THE CLIENT Client is a leading multi-outlet food joint company. APPROACH Quantitative research Sample Size – 2250 PROBLEM STATEMENT Understand the journey of heart attack survivors from diagnosis to recovery. Analyze their medical routines, treatments, and prescribed diets. Evaluate patient perceptions of existing medical plans, gadgets, and app designs. Identify pain points, unmet needs, […]
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PATIENTS

ABOUT THE CLIENT Client is a leading multi-outlet food joint company. APPROACH Quantitative research Sample Size – 2250 PROBLEM STATEMENT Understand patients’ medical conditions, initial treatments, and daily life challenges. Identify the use and perception of medical gadgets and apps among patients. Assess unmet needs in daily medical requirements and desired features in an online […]
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MYSTERY AUDIT – FOOD JOINT

ABOUT THE CLIENT Client is a leading multi-outlet food joint company. APPROACH Quantitative research Sample Size – 2250 PROBLEM STATEMENT Assess customer experience through mystery audits across multiple outlets. Evaluate key service attributes: cleanliness, staff behavior, order, and billing process. Identify gaps between actual and desired customer experience. Provide insights for standardization and process improvement. […]
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BLIND PRODUCT TEST – FOOD

ABOUT THE CLIENT Client is a quick-service restaurant (QSR) brand specializing in Chinese cuisine in India APPROACH Quantitative research Sample Size – 2250 PROBLEM STATEMENT Evaluate the performance of new Biryani variants compared to competitors. Understand consumer preferences, taste expectations, and key product-related attributes. Identify market trends and competition in the biryani, kebab, and curry […]
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FEASIBILITY / COMPETITOR STUDY ICSE

ABOUT THE CLIENT Client is a leading school management group in India APPROACH Quantitative and Qualitative research Sample Size – 138 PROBLEM STATEMENT Assess the market feasibility of establishing an international ICSE school in East Bangalore. Understand the key factors influencing parents’ decisions when selecting a school. Analyze competitor schools’ service offerings and facilities. Identify […]
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ENGINEERING STUDENTS

ABOUT THE CLIENT Client is a leading school management group in India APPROACH Quantitative and Qualitative research Sample Size – 138 PROBLEM STATEMENT Identify the most popular online certification courses among engineering students across India based on perceived value and pricing. Understand the key factors influencing students’ decisions when selecting online certification courses. Assess the […]
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