Case Studies

ABOUT THE CLIENT The Client was the biggest automaker in the world offering cars across categories. APPROACH Face to face surveys A/B testing PROBLEM STATEMENT The client discovered that a competitor plans to launch a vehicle in a segment where they are currently the leader. There was a lack of understanding about luxury car owners’ […]

ABOUT THE CLIENT The Client was the biggest automaker in the world offering cars across categories. APPROACH Qualitative approach- group interviews A/B testing PROBLEM STATEMENT The client wanted to understand how consumers make buying decisions in the SUV and mid-SUV segments. There was limited insight into what factors influence brand selection during the consideration phase. […]

ABOUT THE CLIENT The client is an UK based automotive technology company designs security systems other Automotive. Technologies for its clients Company also provides consultation to car manufacturers on the automotive design of their cars APPROACH In-depth interviews Sample size – 20 companies 500 respondents Study Details 15 phase 8 weeks PROBLEM STATEMENT The client, […]

ABOUT THE CLIENT Our client is a leading management consulting firm that helps organizations globalize their businesses. APPROACH In-depth interviews Sample size – 20 companies 500 respondents Study Details 15 phase 8 weeks PROBLEM STATEMENT Lack of clarity in automobile R&D structure and processes across top 20 companies. Need to explore R&D in specific vehicle […]

ABOUT THE CLIENT Client is a technology solutions provider APPROACH Qualitative research Sample Size – 200 PROBLEM STATEMENT Evaluate smartphone-based telematics through technical demonstration. Validate GPS tracking accuracy using external GPS loggers. Track the daily movement of 2W and 3W last-mile delivery partners. Assess the feasibility of network operators for telematics solutions. OUR SOLUTIONS Quantitative […]

ABOUT THE CLIENT Client is a leading electric vehicle company APPROACH Qualitative research Sample Size – 259 PROBLEM STATEMENT Analyze purchase motivation of EV owners and intenders. Assess the impact of government/tax subsidies on EV adoption. Understand 4W EV specifications, usage, and customer preferences. Determine the ideal EV image and associated customer value. OUR SOLUTIONS […]

ABOUT THE CLIENT Client is a prominent electric vehicle manufacturer APPROACH Qualitative research Sample Size – 224 PROBLEM STATEMENT Evaluate charging preferences of existing 4-wheeler EV owners and potential buyers. Understand home vs. public charging practices, identifying key pain points and concerns. Analyze insights from both EV owners (past 6 months) and intenders (next 6 […]

ABOUT THE CLIENT Client is a growing electric mobility company APPROACH Qualitative research PROBLEM STATEMENT Understand the consumer profile of electric cycle users in urban and semi-urban areas. Analyze the importance of daily commuting, identifying key challenges and preferences. Identify areas for product improvement to enhance lifestyle, convenience, and livelihood. Conduct a pricing analysis to […]

ABOUT THE CLIENT Client is an innovative mobility solutions provider APPROACH Qualitative research Sample Size – 15 IDIs PROBLEM STATEMENT Understand the future prospects of light mobility among Gen-Z and Millennials in different income groups. Analyze mobility patterns, including commuting habits, travel frequency, and transportation modes. Assess technology orientation and its impact on mobility choices. […]

ABOUT THE CLIENT Client is a giant vehicle manufacturer APPROACH Qualitative research Sample Size – 10 FGDs PROBLEM STATEMENT Understand customer perception and attitudes toward electric vehicles (EVs) and swappable batteries. Analyze usage patterns and ownership trends among 3-wheeler drivers. Evaluate post-purchase experiences and gather feedback on product/service quality. Conduct a competitive analysis to position […]