Case Studies

ABOUT THE CLIENT The Client is one of the leading two-wheeler manufacturers in the world APPROACH Qualitative In-Depth Interviews & Focus Groups Sample size – 56 – EV prospective buyers PROBLEM STATEMENT Unclear priority of EV features for buyers. Gap in understanding IT feature expectations. No data on “add-on benefits” driving purchase decisions. Regional differences […]

ABOUT THE CLIENT The Client is one of the country’s renowned Indian multinational motorcycle manufacturing brands, with the tag of “the oldest global motorcycle brand in continuous production” for 120 years. APPROACH Qualitative In-Depth Interviews Sample size -40 (10 dealers; 30 customers) PROBLEM STATEMENT Limited financing options for bikes & non-bike products. Customer dissatisfaction with […]

ABOUT THE CLIENT The client is major player working on vehicle and battery manufacturers, cities and driver-partners, to make electric mobility convenient, dependable, and affordable APPROACH Qualitative Focus Group Discussion Sample size – 4 Focus Group Discussions LOI 90 minutes PROBLEM STATEMENT The client needed to understand the usage patterns and purpose of premium 2-wheeler […]

ABOUT THE CLIENT Client is an automobile manufacturer APPROACH Secondary Research And Data Analysis PROBLEM STATEMENT The client lacked insights into consumer behavior during online research for automobiles. Uncertainty around which digital touchpoints were most influential in the consumer decision-making journey. No clear understanding of the type of content (including entertainment) consumed alongside automobile research. […]

ABOUT THE CLIENT The Client is a major automobile manufacturer in India. APPROACH Face to face surveys Sample size -Drivers- 100, Commuters:- 50 Study Details Duration 2 weeks PROBLEM STATEMENT Lack of comprehensive data on E-Rickshaw usage patterns by commuters and drivers. Need to understand the demographics and behavior of E-Rickshaw drivers across different platforms […]

ABOUT THE CLIENT The client is an Indian startup focused on mobility electrification, investment, and infrastructure. They aim to build a vibrant e-mobility ecosystem by supporting users and manufacturers through funding, mentorship, and rapid idea-to-model development. APPROACH Quasi-Qual Sample size -60 respondents Study Details Duration 2 weeks PROBLEM STATEMENT Understand the standout value and appeal […]

ABOUT THE CLIENT The Client is an Indian start up with a presence in e-mobility, sustainable energy and autonomous technology platforms. Their core strengths are engineering and re-engineering mobility platforms for a cleaner and healthier tomorrow. APPROACH Qualitative Sample size -24 respondents Study Details Duration 2 weeks PROBLEM STATEMENT The client, a startup in e-mobility […]

ABOUT THE CLIENT The Client is one of the, major player in automobile industry, located in Bangalore, they are focused on R&D in development of software for Hybrid and Battery Electric vehicles, Artificial Intelligence for Self-Driving Cars. APPROACH Primary research – Usage Behavior Sample size -3000+ Study Details Locations – 5 Team Size- 10 PROBLEM […]

ABOUT THE CLIENT The client was a major commercial vehicle brand in India in M&HCV and LCV segment. APPROACH In-depth interview PROBLEM STATEMENT The client wanted to launch an e-commerce app for the commercial vehicle user segment. They aimed to understand user behavior of transporters and bus operators when purchasing vehicle peripherals. There was a […]

ABOUT THE CLIENT The client was a major 2-wheeler brand in India APPROACH In-depth interview PROBLEM STATEMENT The client wanted to evaluate dealership satisfaction after implementing a new brand strategy. They aimed to capture dealer feedback about a major on-ground campaign launched by the brand. There were concerns around operational pain points faced by dealers, […]