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Case Studies

UNDERSTANDING IT BUDGETS AND SPENDS

ABOUT THE CLIENT Client is a leading IT solutions company APPROACH Quantitative and Qualitative research Sample Size – 400 PROBLEM STATEMENT To analyze the changing trends in IT spending by comparing last year’s vs. current year’s budget. To identify key IT spending areas, including business and technology priorities. To assess the immediate IT improvement plans […]

UNDERSTANDING IT BUDGETS AND SPENDS

ABOUT THE CLIENT Client is a leading IT solutions company APPROACH Quantitative and Qualitative research Sample Size – 400 PROBLEM STATEMENT To analyze the changing trends in IT spending by comparing last year’s vs. current year’s budget. To identify key IT spending areas, including business and technology priorities. To assess the immediate IT improvement plans […]
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ONLINE SHOPPING’S IMPACT ON BRICK-AND-MORTAR RETAIL

ABOUT THE CLIENT Client is a manufacturer of construction materials APPROACH Quantitative and Qualitative research Sample Size – 300+ PROBLEM STATEMENT To analyze the impact of online shopping on traditional brick-and-mortar retail. To understand consumer preferences and behaviours driving the shift towards e-commerce. To explore ways for traditional retailers to adapt and stay competitive. To […]
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IDENTIFYING EMERGING FASHION TRENDS THAT ARE LIKELY TO INFLUENCE CONSUMER PREFERENCES AND PURCHASE DECISIONS

ABOUT THE CLIENT Client is a fashion retail brand in India APPROACH Quantitative and Qualitative research Sample Size – 500 PROBLEM STATEMENT To identify emerging fashion trends that will shape consumer preferences and purchase decisions. To understand the evolving fashion landscape and its influence on different demographics. To align product offerings and marketing strategies with […]
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BRAND PERCEPTION IN FASHION AND RETAIL: CUSTOMER PERSPECTIVE VS COMPETITORS

ABOUT THE CLIENT Client is a leading player in fashion and retail segment APPROACH Quantitative and Qualitative research Sample Size – 200+ PROBLEM STATEMENT To analyze brand perception and its impact on purchasing behavior. To measure customer satisfaction and its effect on recommendations and repeat purchases. To identify purchase decision drivers and key brand associations. […]
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IDENTIFYING POTENTIAL PRODUCTS TO BE SOLD

ABOUT THE CLIENT Client is a leading fashion brand APPROACH Quantitative research Sample Size – 200+ PROBLEM STATEMENT Identify consumer preferences for men’s apparel to optimize the client’s spring collection. Understand shopping habits, brand awareness, and purchase triggers for different occasions. Determine the most preferred styles and product features to be stocked in stores. Test […]
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IDENTIFYING POTENTIAL STORE LOCATIONS

ABOUT THE CLIENT Client is a high-end mobile phone retailer APPROACH Quantitative and Qualitative research Sample Size – 150+ PROBLEM STATEMENT Identify the five best retail locations in Bangalore for high-end cell phone sales. Assess foot traffic, real estate costs, and local economic conditions to optimize store placement. Understand potential customers’ expectations and purchasing power […]
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IDENTIFICATION OF POTENTIAL CHANNELS FOR BAKED GOODS IN A TIER 1 CITY

ABOUT THE CLIENT Client is a baked goods manufacturer APPROACH Qualitative research Sample Size – 810 PROBLEM STATEMENT Identify potential retail channels for expanding the client’s baked goods distribution. Understand the reasons behind existing partner satisfaction and challenges with non-partners. Increase the client’s revenue by 3X through effective market expansion strategies. Strengthen the client’s retail […]
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BILLING RATE IDENTIFICATION FOR INDIA, JAPAN AND SINGAPORE BASED IT ENABLED SERVICE PROVIDERS

ABOUT THE CLIENT Client is a multinational IT services provider APPROACH Quantitative and Qualitative research Sample Size – 200+ PROBLEM STATEMENT Benchmark billing rates for 40 different IT skills across India, Japan, and Singapore. Ensure industry-aligned transfer pricing for the client’s IT services. Analyze how billing rates translate into final project costs for fixed-cost projects. […]
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MYSTERY SHOPPING FOR OPERATIONS SUPPORT PARTNERS FOR A TECHNOLOGY FIRM

ABOUT THE CLIENT Client is a global technology services company APPROACH Qualitative research Sample Size – 250+ PROBLEM STATEMENT Identify two additional operations support centres to reduce risk and ensure 24/7 global service availability. Develop an RFP to evaluate potential BPO/KPO partners based on technical and operational capabilities. Analyze cost-effectiveness vs. service reach to shortlist […]
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3-WHEELER – Mystery Shopping Exercise

ABOUT THE CLIENT The Client is one of the leading 3-Wheeler manufacturer APPROACH Qualitative In-Depth Interviews & Focus Groups Sample size- 15 Dealerships PROBLEM STATEMENT Unknown dealer performance gaps in customer experience. No data on purchase journey pain points. Inconsistent service quality across dealerships. Lack of real customer perspective in evaluations. OUR SOLUTIONS Dealer training […]
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