ABOUT THE CLIENT
Client is a B2B organisation in the Automotive sector.
Geography: India
APPROACH
Qualitative
Online Focus Group Discussions
Duration: 1 week
PROBLEM STATEMENT
The overall objective was to draw user insights from premium bike buyers to help the client take steps towards building a suite of electric and smart urban mobility products.
Conducted online FGDs during COVID-19 across 4 cities.
OUR SOLUTIONS
ResearchFox assisted the client in conducting online qualitative FGDs during the COVID-19 pandemic across 4 cities.
Deliverables: Research Report and Insights Deck.
KEY TAKEAWAYS
Consumer persona of premium bike buyers and their lifestyle.
Daily usage of premium bikes in terms of numbers and purpose.
Feature ranking by desirability and likelihood of switch to electric.
OUTCOME
This study primarily helped the client understand the consumer persona of premium bike buyers and their lifestyle in an elaborate manner, informing the electric mobility product development strategy.
Impact: 4 Cities / 36 Total Participants / Students, Executives, Managers, and Women / 6 Participants per FGD for 2 Hours.
