ABOUT THE CLIENT
Client: Renowned Indian multinational motorcycle manufacturing brand (120+ years in continuous production).
Geography: India
APPROACH
Qualitative
IDIs
Sample Size - 40 (10 dealers + 30 customers)
PROBLEM STATEMENT
Limited financing options for bikes and non-bike products.
Customer dissatisfaction with current loan schemes.
Dealers lack financial tools to boost sales.
Missed revenue from warranties/insurance due to no financing.
OUR SOLUTIONS
Qualitative IDIs with 40 respondents: 10 dealers + 30 customers.
Explored insights for setting up a lending platform for motorcycles and non-motorcycle business (extended warranty, AMC, apparels, GMA, insurance).
Deliverables: Lending platform feasibility report, dealer and customer insight analysis, EMI scheme recommendations, NBFC partnership strategy.
KEY TAKEAWAYS
Insights for setting up a lending platform for bikes and non-bike products.
Demand for flexible customer-specific loan plans.
Dealers need quick loan approval tools.
Partnership with banks/NBFCs for wider credit access.
OUTCOME
Need for brand-owned lending platform validated.
Demand for flexible customer-specific loan plans identified.
Impact: 40 IDIs (10 dealers + 30 customers).
