ABOUT THE CLIENT
The Client is one of the country’s renowned Indian multinational motorcycle manufacturing brands, with the tag of "the oldest global motorcycle brand in continuous production" for 120 years.
APPROACH
Qualitative In-Depth Interviews
Sample size -40 (10 dealers; 30 customers)
PROBLEM STATEMENT
Limited financing options for bikes & non-bike products.
Customer dissatisfaction with current loan schemes.
Dealers lack financial tools to boost sales.
Missed revenue from warranties/insurance due to no financing.
OUR SOLUTIONS
Launch digital lending platform for bikes + accessories.
Offer tailored EMI schemes (e.g., low-interest for office goers).
Equip dealers with quick loan approval tools.
Partner with banks/NBFCs for wider credit access.
KEY TAKEAWAYS
Insights forsetting up a lending platform to finance its motorcycles and non-motorcycles business (Extended warranty, AMC, apparels, GMA, insurance etc.).
OUTCOME
Need for a brand-owned lending platform.
Demand for flexible, customer-specific loan plans.