ABOUT THE CLIENT
Client is a neobank company
APPROACH
Qualitative research
Sample Size - 10
PROBLEM STATEMENT
Identify challenges faced by first-time users while opening a bank account via the app.
Test and finalize the most user-friendly account opening process.
Analyze pain points where new users get stuck during onboarding.
Improve user experience and satisfaction with the onboarding journey.
OUR SOLUTIONS
Qualitative Focus Group Discussions with non-customers.
Online usability testing on the banking app.
Sample size: 5 groups with 6 participants each (30 participants total).
Platform: Zoom.
KEY TAKEAWAYS
Identified difficulties faced by new users during account setup.
Tested and finalized the most intuitive method for opening accounts.
Highlighted areas where users struggle and recommended improvements.
Assessed how user-friendly and seamless the onboarding journey is.
OUTCOME
Provided insights to refine the app for smoother onboarding.
Helped enhance user satisfaction and conversion rates for new accounts.