ABOUT THE CLIENT
A major technology solution provider for the manufacturing and automotive sectors.
APPROACH
Quantitative research
PROBLEM STATEMENT
A major technology solution provider needed to understand the market size, growth rates, competitive landscape, customer needs, and ideal go-to-market strategies for seven specific digital product categories targeting the Indian manufacturing sector.
OUR SOLUTIONS
Implemented extensive multi-phase methodology: 1) Secondary research on competitive features and pricing; 2) Quantitative panel survey with 268 CIOs/team members; 3) In-depth interviews with 77 potential customers and competitors. Market sizing derived by correlating industry spend percentages with expected revenues.
KEY TAKEAWAYS
IoT for Manufacturing identified as the largest market segment
All seven solutions showed increasing demand, especially in automotive sector
Licensing model (one-time cost or subscription) is the dominant business model
OUTCOME
Delivered strategic recommendations for target sectors and detailed market size and growth forecasts for all seven product categories: IoT, Work Visualization, Smart Maintenance, AI Inspection, Factory RPA, Distributed Co-simulation, and Carbon Neutrality. This enabled the client to prioritize product launches and go-to-market efforts.