ABOUT THE CLIENT
Client is a B2B financial services organisation.
Geography: India
APPROACH
Mixed Methods
Primary Research
Sample Size - 70 Surveys
Sample Size - 70 Surveys
Duration: 3 weeks
PROBLEM STATEMENT
The scope of the engagement was to conduct a market study for the growth of mobile PoS solutions and its acceptability among retailers in India.
OUR SOLUTIONS
ResearchFox helped the client study the feasibility of mobile PoS solutions among potential consumers and the competition in this market.
Deliverables: Research Report and Insights Deck.
KEY TAKEAWAYS
Market size for mobile PoS in India.
Competitors and their strategies.
Future potential and feasibility of introduction of new products.
OUTCOME
This study helped the client understand the acceptability and market trends of Mobile PoS in India and develop a product strategy and expansion roadmap.
Impact: 4 Categories / 3 Types of Target Audience / 70 Surveys / 12 Sub Categories.
