ABOUT THE CLIENT
An industrial supplier specializing in machine guarding and warehouse partitioning solutions
APPROACH
Quantitative research
PROBLEM STATEMENT
A supplier of Machine Guarding and Warehouse Partitioning solutions needed to determine the total market size, expected growth, and key opportunities for their products in India.
OUR SOLUTIONS
Implemented hybrid sizing methodology combining Bottom-Up (segmenting existing customers) and Top-Down (competitor interviews) approaches. Conducted interviews with competitors like Nitin Wire Group, Garantell, and Axelent Group to determine market perspectives.
KEY TAKEAWAYS
Market size of Warehouse Fencing in India calculated for 2023 with projected growth to 2027
Projected CAGR of 15.5% for the sector
Total market penetration in India only ~18% indicating a highly underserved market
Huge growth potential identified in key industries
OUTCOME
Delivered quantified market size estimations for the specified product categories and provided competitive and market penetration insights for strategic planning. Identified key growth opportunities in end-user industries like FMCG, automotive, and metals & mining.