ABOUT THE CLIENT
Client is a packaged food company specializing in ready-to-eat meals.
APPROACH
Quantitative research
Sample Size - 180
PROBLEM STATEMENT
Conduct market segmentation to understand consumer perceptions and preferences towards ready-to-eat foods.
Analyze competitive landscape and distribution channels of existing players.
Identify key driving factors for consumer choices and establish price ranges for products.
OUR SOLUTIONS
Quantitative Research | Face-to-Face (F2F) Interviews
Target Group: 50% Male & 50% Female, includes PG owners, families, couples, retailers (organized & unorganized), FMCG distributors, mall kiosks, caterers, and local mess owners
Data Collection & Analysis:
6-week timeline, 150 surveys & 30 interviews
12 zones in Bangalore for diverse consumer insights.
KEY TAKEAWAYS
Identified the major target audience and market demand for ready-to-eat foods.
Gained insights into consumer buying preferences and perceptions of FMCG products.
Analysed competitive landscape, distribution channels, and best practices in the ready-to-eat food segment.
OUTCOME
Helped the client understand consumer demand and key purchase drivers for ready-to-eat foods.
Provided actionable insights for product range development, pricing strategies, and distribution planning.