ABOUT THE CLIENT
A high-end photography studio chain offering specialized retail consumer services.
APPROACH
Quantitative research
PROBLEM STATEMENT
A premium photography studio chain needed to assess market potential for new locations and understand evolving customer needs in the photography sector to guide their expansion strategy.
OUR SOLUTIONS
Implemented comprehensive research combining market analysis with customer insights. Surveyed 1,000+ consumers across different demographics and interviewed 20+ photography professionals to understand industry trends.
KEY TAKEAWAYS
Identified three high-potential cities based on demographics and consumer spending
81% of respondents frequently used commercial photography services
Growing demand for specialized services (maternity, newborn photography)
Indian photography market projected to double by 2032 (8% CAGR)
OUTCOME
Delivered executive summary with critical cues for strategic positioning, themes, and sets for premium locations. Provided detailed market size estimations and insights from photographer feedback, enabling data-driven decisions about expansion strategy.