ABOUT THE CLIENT
Client is a restaurant group planning to launch Mexican cuisine in Bangalore.
APPROACH
Quantitative research
Sample Size – 12 Categories, 15 sub categories
PROBLEM STATEMENT
Assess demand for Mexican cuisine and competition in Bangalore.
Gather insights on pricing, sourcing, and operational needs.
Develop a market entry and branding strategy for successful launch.
OUR SOLUTIONS
Quantitative Research | Face-to-Face (F2F) Interviews
Target Group: Males & Females, aged 25-45, online orders: surveys outside IT offices and dine-out: surveys at restaurants
Sample Size: 12 categories, 15 subcategories
Timeline: 4 weeks
KEY TAKEAWAYS
Gained insights into the current Bangalore restaurant market and consumer preferences.
Identified pricing benchmarks, income levels, and purchasing capacity for the target market.
Provided data on Mexican food market size, competition, and growth trends.
OUTCOME
Data-driven strategy for launching and positioning the restaurant.
Competitive intelligence on pricing, sourcing, and operational feasibility.
Insights into consumer demand for Mexican food in Bangalore.