ABOUT THE CLIENT
A global technology consulting company providing market intelligence and strategic advisory services.
APPROACH
Quantitative research
PROBLEM STATEMENT
A technology consulting provider needed data-driven insights on enterprise technology investment trends to inform their strategy and sales approach, particularly focusing on IT budget distribution and allocation towards advanced technologies.
OUR SOLUTIONS
Implemented large-scale quantitative survey/panel research across multiple industries including BFSI, Manufacturing, Healthcare, Telecom, and Education. Applied detailed data modeling to quantify budget percentages and spending habits.
KEY TAKEAWAYS
97% of respondents planned to invest in digitalization in both 2021 and 2022
Varying investment inclinations across industries (e.g., BFSI heavily investing in Security Software)
Identified industry-specific priorities and concerns
OUTCOME
Delivered massive dataset and analytical breakdown used for strategic planning and sales enablement. Highlighted current and future technological investment patterns across 15+ industries, enabling the client to tailor offerings to align with customer priorities and budget allocations.