ABOUT THE CLIENT
Client is a B2B financial services organisation.
Geography: India
APPROACH
Mixed Methods
Primary Research
Sample Size - 200 Surveys
Sample Size - 200 Surveys
Duration: 6 weeks
PROBLEM STATEMENT
The scope of the engagement was to understand parameters for an investor pitch including: current scenario in equity investment market.
Total Addressable Market for the client's offerings.
Drivers and challenges.
Customer feedback.
And competitive landscape.
OUR SOLUTIONS
ResearchFox helped the client gain a complete market overview, provided detailed competitor profiling and analysis, and provided a sustainable business model framework.
Deliverables: Research Report and Insights Deck.
KEY TAKEAWAYS
Current equity market trends.
Challenges faced by customers.
Key growth drivers.
Key players in competition featuring their offerings.
Emerging and future trends.
OUTCOME
This study helped the client formulate marketing strategy vis-à-vis competitors, identify Total Addressable Market opportunities, and upgrade their existing business model.
Impact: 8 Cities / 200 Surveys / 10 Competitor Studies / 6+ Sub Segments.
