ABOUT THE CLIENT
Client is a leading insurance provider.
Geography: India (14 cities – metro, Tier 1, Tier 2)
APPROACH
Quantitative
CATI, F2F surveys, online panel
Sample Size - 2200
Duration: 10 days
PROBLEM STATEMENT
Test various concepts for health and automotive insurance services.
Rank services for inclusion in online apps.
Understand customer preferences and inclination towards online consultations and roadside assistance.
OUR SOLUTIONS
Quantitative multi-mode: CATI (400) + F2F (200) + Online Panel (1,500) + Client DB (100).
TG: Age 35–45, SEC A/B, 70% men/30% women, independent health policyholders.
14 cities.
10-day timeline.
Deliverables: Service prioritisation report, concept testing analysis, feature ranking for health and auto insurance apps.
KEY TAKEAWAYS
Most desirable features for health and auto insurance apps ranked.
Health: instant online consultations and clinic bookings.
Auto: roadside assistance and accident coverage.
Accessibility and convenience prioritised.
OUTCOME
35% boost in app adoption with prioritised features.
20% increase in customer satisfaction.
10% strengthened market share in digital insurance segment.
Impact: 35% app adoption boost; 20% CSAT increase; 10% digital market share gain; 2,200 respondents; 14 cities; 10-day study.
