ABOUT THE CLIENT
Client is a leading insurance provider.
Geography: India (Mumbai, Jaipur)
APPROACH
Qualitative
FGDs, IDIs
Sample Size - ~116 (8 FGDs + 12 IDIs)
Sample Size - ~116 (8 FGDs + 12 IDIs)
Duration: 7 days
PROBLEM STATEMENT
Understand purchase occasions and triggers.
Identify key selection considerations.
Determine preferred acquisition modes (online vs. offline).
Explore trending insurance apps.
Identify services needed for a new market entrant.
OUR SOLUTIONS
FGDs and IDIs.
8 FGDs + 12 IDIs.
TG: Age 35–45, SEC A/B, 70% male/30% female, independent health/auto policyholders (some with claims).
Mumbai and Jaipur.
LOI: 90 minutes.
7-day timeline.
Deliverables: Insurance VoC report, purchase trigger analysis, acquisition channel preference report, digital insurance app feature expectations.
KEY TAKEAWAYS
Key life events driving insurance decisions.
Selection factors (price, coverage, reputation).
Online vs. offline acquisition preferences.
Digital insurance app awareness and feature expectations.
Must-have and differentiating services.
OUTCOME
18% increase in policy sales through optimised online acquisition channels.
3 new services introduced.
15% uplift in customer loyalty.
Enhanced competitive positioning.
Impact: 18% policy sales increase; 15% customer loyalty uplift; 8 FGDs + 12 IDIs across Mumbai and Jaipur.
