ABOUT THE CLIENT
A leading multinational group driving innovation across retail, hospitality, wellness and leisure in key global markets.
APPROACH
Qualitative research
PROBLEM STATEMENT
The marketing and brand team wished to understand competition bench marking, decode consumer behavior, experience preferences, and pricing perceptions in indoor amusement centers.
OUR SOLUTIONS
Mix of FDG’s and IDI’s across Centres
KEY TAKEAWAYS
Mapped the consumer decision-making process, identifying key drivers and barriers to increase visit frequency.
Recommended a flexible pricing policy, offering discounts and value optimization to enhance customer retention.
Developed targeted marketing strategies to boost customer engagement, increase per-visit spending, and foster brand loyalty.
Suggested refreshing the entertainment offerings with novelty to strengthen customer retention and stand out from competitors.
Understood Pricing economics of the industry (Client and Competitors. )
OUTCOME
Increased Retention & Loyalty: Enhanced customer experience leads to stronger loyalty and reduced churn.
Higher Revenue & Visit Frequency: Optimized pricing and targeted marketing drive more visits and higher spending.