ABOUT THE CLIENT
Client is one of the leading producer of FMCG segment in India
APPROACH
Quantitative research
Sample Size - 3200
PROBLEM STATEMENT
Evaluate consumer response to a new product range for home cooking.
Assess if the test product aligns with the brand’s "Easy to Make" restaurant-style food concept.
Understand pre, during, and post-consumption experience, including taste satisfaction.
Determine whether the product meets expectations compared to restaurant food.
OUR SOLUTIONS
In-Home Usage Testing (IHUT) & Face-to-Face (F2F) Interviews conducted.
Target Group: Women (homemakers & working women), aged 25-45, frequent consumers of the dish being tested and regular home cooks.
Data Collection & Analysis:
50-day timeline, 3,200 respondents (400 per city per product).
Delhi (1,600) & Mumbai (1,600).
Detailed research findings presented after data collection.
KEY TAKEAWAYS
Helped shape a product portfolio aligned with the brand’s positioning.
Provided insights into consumer experience from preparation to final taste.
Assessed if the product met restaurant-style taste expectations.
OUTCOME
Enabled data-driven product refinements before launch.
Provided valuable feedback to enhance brand positioning & marketing strategies.