ABOUT THE CLIENT
Client is a national Housing Bank-registered housing finance organisation.
Geography:Geography: India (Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Mysore, Surat) India (20 cities – metro, Tier 1, Tier 2)
APPROACH
Quantitative
F2F surveys
Sample Size - 500
Sample Size - 500
Duration: 5 days
PROBLEM STATEMENT
Understand consumer perceptions about the Home Loan and LAP segments.
Identify market leaders and key players.
Evaluate loan underwriting process and customer satisfaction.
Rank housing finance companies on key parameters.T
OUR SOLUTIONS
Quantitative F2F surveys.
500 respondents over 5 days.
TG: Homeowners with home loan/LAP (<₹50L) from Sriram, Poonawala, IIFL, or ICICI Housing Finance.
Self-employed and salaried.
Metro and Tier 1 cities.
Deliverables: Housing finance market perception report, HFC ranking, underwriting process assessment, loan sanctioning timeline analysis.
KEY TAKEAWAYS
Consumer insights on Home Loan and LAP market and loan provider preferences.
Top loan-granting institutions and selection factors.
Underwriting process feedback.
Loan sanctioning timelines and customer satisfaction.
HFC ratings across key parameters.
OUTCOME
Client positioned as a top-3 housing finance provider in key markets.
Impact: Client achieved top-3 HFC positioning in key markets; 500 respondents across 7 cities; 5-day fieldwork.
