ABOUT THE CLIENT
Client is a real estate developer engaged in residential projects and joint ventures in India
APPROACH
Quantitative and Qualitative research
Sample Size - 400
PROBLEM STATEMENT
Understand the demographics, behaviours, and preferences of home buyers.
Identify the key features and amenities most considered by potential home buyers.
Evaluate buyer awareness and perceptions regarding the client's brand and its joint developments with other builders in India.
Capture preferred finance channels for purchasing homes.
OUR SOLUTIONS
Qualitative Research: Online In-Depth Interviews (Sample size: 20, LOI: 60 minutes).
Quantitative Research: Face-to-Face Surveys (Sample size: 400, LOI: 25-30 minutes).
Target Group: Home buyers in Delhi NCR, Mumbai, Hyderabad, and Bangalore, aged 25+, with annual household incomes between 50L-1Cr and 1-3Cr.
KEY TAKEAWAYS
Gained a comprehensive understanding of home buyer demographics and behavior.
Identified the most important features and amenities buyers prioritize when purchasing homes.
Assessed the awareness and concerns about the client’s brand and its collaborations with other developers.
OUTCOME
Insight into buyer preferences and features to focus on in future developments.
Better understanding of brand awareness and customer perceptions, enabling improved marketing and branding strategies.