ABOUT THE CLIENT
Client is a leading school management group in India
APPROACH
Quantitative and Qualitative research
Sample Size - 138
PROBLEM STATEMENT
Assess the market feasibility of establishing an international ICSE school in East Bangalore.
Understand the key factors influencing parents’ decisions when selecting a school.
Analyze competitor schools' service offerings and facilities.
Identify the demand for an international school among target demographics.
OUR SOLUTIONS
Qualitative & Quantitative Approach: Conducted 18 qualitative interviews and 120 quantitative surveys.
Target Group: Parents of children aged 10-18 years studying in ICSE schools, with an annual household income of ₹8 lakh and above.
Data Collection: Designed an online questionnaire and gathered data in Excel format for analysis.
Competitive Analysis: Studied existing ICSE schools' facilities and service offerings.
KEY TAKEAWAYS
Parents prioritize factors such as trustworthiness, international affiliations, extracurricular activities, and advanced teaching methods.
Word-of-mouth recommendations from family and peers significantly influence decision-making.
Schools that provide value for money are preferred by parents.
Parents typically consider at least 2-3 schools before making a final decision.
OUTCOME
Clear insights into parents’ preferences and decision-making factors help in positioning the new school effectively.
Competitive analysis aids in identifying gaps and opportunities to differentiate the new school from existing institutions.