ABOUT THE CLIENT
Client is an edtech company focused on providing online certification courses.
APPROACH
Quantitative research
Sample Size - 500
PROBLEM STATEMENT
Identify the most popular online certification courses among engineering students across India based on perceived value and pricing.
Understand the key factors influencing students' decisions when selecting online certification courses.
Assess the impact and perceived value of online certification courses for engineering students.
Evaluate price sensitivity and determine the premium price range acceptable to students.
OUR SOLUTIONS
Conducted an online quantitative survey targeting engineering students across India (North, East, South, West regions).
Respondents included students from top ranking institutes pursuing graduation in various streams: Mechanical, Electrical, Chemical, Civil, and Computer Science.
Captured responses from top-ranking engineering institutions.
Achieved a total sample size of 500 participants.
Designed deployed an online questionnaire to collect structured data.
KEY TAKEAWAYS
Insights into the popularity and demand for specific online certification courses among engineering students.
Identification of primary motivations and reasons driving students' enrollment in online certification courses
Understanding of key features and attributes students look for when choosing an online course.
Clarity on gaps in the current online course offerings, highlighting unmet student needs.
Defined acceptable premium pricing levels for online certification courses among the target group.
OUTCOME
Enabled the client to design and position certification courses aligned with student preferences, motivations, and expectations.
Provided clear guidance on competitive pricing strategies based on the students’ willingness to pay, ensuring effective market penetration and improved enrollment rates.
