ABOUT THE CLIENT
Client is a leading school management group in India
APPROACH
Quantitative and Qualitative research
Sample Size - 138
PROBLEM STATEMENT
Identify the most popular online certification courses among engineering students across India based on perceived value and pricing.
Understand the key factors influencing students' decisions when selecting online certification courses.
Assess the impact and perceived value of online certification courses for engineering students.
Evaluate price sensitivity and determine the premium price range acceptable to students.
OUR SOLUTIONS
Conducted an online quantitative survey targeting engineering students across India (North, East, South, West regions).
Respondents included students from top ranking institutes pursuing graduation in various streams: Mechanical, Electrical, Chemical, Civil, and Computer Science.
Captured responses from top-ranking engineering institutions.
Designed deployed an online questionnaire to collect structured data.
KEY TAKEAWAYS
Insights into the popularity and demand for specific online certification courses among engineering students.
Identification of primary motivations and reasons driving students' enrollment in online certification courses.
Understanding of key features and attributes students look for when choosing an online course.
Clarity on gaps in the current online course offerings, highlighting unmet student needs.
Defined acceptable premium pricing levels for online certification courses among the target group.
OUTCOME
Clear insights into parents’ preferences and decision-making factors help in positioning the new school effectively.
Competitive analysis aids in identifying gaps and opportunities to differentiate the new school from existing institutions.
