ABOUT THE CLIENT
Client is a multinational bank (part of a British financial services conglomerate).
Geography: India (20 cities – metro, Tier 1, Tier 2)
APPROACH
Quantitative
F2F surveys with Max Diff methodology
Sample Size - 2500
Sample Size - 2500
Duration: 10 days
PROBLEM STATEMENT
Understand depth of customer relationships with banks.
Identify most popular digital platforms and brokerage firms.
Analyse need gaps.
Determine investment split using Max Diff approach across wealth management providers.
OUR SOLUTIONS
Quantitative F2F surveys.
2,500 investors across 20 cities.
TG: invested ₹5L+ in past 12 months.
Income segments: Mass Market, Mass Affluent, HNI.
Max Diff approach.
10-day timeline.
Deliverables: Wealth management platform analysis, digital platform usage mapping, investment split analysis, Max Diff attribute rankings.
KEY TAKEAWAYS
Customer-bank relationship depth.
Most used digital platforms and brokerage firms.
Gaps in financial advisory and wealth management services.
Investment distribution and provider preferences.
Importance of key financial attributes via Max Diff.
OUTCOME
New digital platform achieved 20% higher adoption rates than projected.
30% increase in customer engagement with wealth management services.
10% reduction in churn.
Impact: 20% higher platform adoption; 30% engagement increase; 10% churn reduction; 2,500 respondents; 20 cities; 10-day study.
