ABOUT THE CLIENT
Client is an automobile manufacturer
APPROACH
Secondary Research And Data Analysis
PROBLEM STATEMENT
The client lacked insights into consumer behavior during online research for automobiles.
Uncertainty around which digital touchpoints were most influential in the consumer decision-making journey.
No clear understanding of the type of content (including entertainment) consumed alongside automobile research.
Inadequate data on how consumers interact with digital ads and at what time they engage with specific websites or apps.
OUR SOLUTIONS
A report was submitted by ResearchFox which includes detailed analysis of consumer’s interaction with digital ads, digital touchpoint and online usage and attitude.
KEY TAKEAWAYS
Top automobile online sources visited by the consumers. Usage, behaviour and perception around each of source
Type of entertainment content consumers watch the most. captured by each platform
Variety of information consumer seeks while researching about cars. It includes the keywords consumer used while searching
Consumer behaviour around digital ads
Age wise distribution of most visited website and apps
At what time of the day consumers visit the particular website/app
OUTCOME
Delivered a detailed report analyzing consumer interaction with digital touchpoints, usage trends, and behavior patterns.
Provided actionable insights on consumer preferences, timing, and content consumption to optimize digital marketing strategies.