ABOUT THE CLIENT
Client: B2B machinery / specialised vehicle company (Minosha).
Geography: India
APPROACH
Primary Research (Site Visits)
On-site audits / evaluations, Secondary screening
Sample Size - Multiple site visits across target geographies
Duration: 8 weeks
PROBLEM STATEMENT
A B2B equipment company needed to identify and onboard new dealer partners to expand geographic coverage in targeted areas.
OUR SOLUTIONS
Site visits to potential dealer locations.
Onsite evaluations across infrastructure, market presence, technical capabilities, and financial stability.
Multi-criteria scoring.
Deliverables: Qualified dealer shortlist, network gap map, partner readiness assessments.
KEY TAKEAWAYS
Suitable partners identified across multiple criteria.
Geographic coverage gaps mapped.
Optimal network expansion locations confirmed.
OUTCOME
Immediate network expansion enabled with a shortlist of qualified, vetted dealer partners.
Impact: Dealer shortlist delivered; geographic white-space mapped.
