ABOUT THE CLIENT
Client is a medical device manufacturer specializing in critical care
APPROACH
Qualitative research
Sample Size – 10 (5 in each category
PROBLEM STATEMENT
Analyze the major drugs used in critical care across different specialties.
Identify key trends and innovations in critical care treatments.
Assess market competition, key players, and ICU setup market share.
Identify gaps in critical care applications from doctors’ perspectives.
OUR SOLUTIONS
Qualitative Research: Online In-Depth Interviews.
Sample Size: 10 doctors (5 in each category).
Geography: Metro cities.
Hospitals Covered: Leading private hospitals (Fortis, Max, Medanta, Apollo).
Recruitment and coordination with critical care specialists.
KEY TAKEAWAYS
Gained insights into critical care drug usage and emerging medical innovations.
Identified dominant players and market distribution of ICU setups.
Highlighted unmet needs and gaps in critical care applications.
Provided valuable input for the client’s new drug launch strategy in India.
OUTCOME
Data-driven insights to support market entry and drug positioning.
Understanding of competition and growth opportunities in critical care.