ABOUT THE CLIENT
Client is an online education company
APPROACH
Qualitative research
Sample Size - 60
PROBLEM STATEMENT
Understand the mindset of parents and the lifestyle of children (ages 4-10) in India and the UK.
Identify market gaps ("white space") in the online education industry.
Analyze key factors to consider before launching in these markets.
Understand consumer behavior and cultural differences between the two regions.
OUR SOLUTIONS
Two-Phase Qualitative Research:
Digital Diaries: Used the Recollective Digital Diary Tool to gather in-depth insights from 40 participants in India and the UK.
In-Depth Interviews (IDI): Conducted interviews with 20 selected participants to gain deeper understanding.
Target Group: Parents and children (4-10 years old) in India and the UK.
Data Collection & Analysis: Focused on children's daily routines, screen time habits, and educational preferences.
KEY TAKEAWAYS
Identified white space in the online education industry for both countries.
Gained insights into children’s daily routines and screen time usage for non-school activities.
Analysed current trends in education and digital learning habits.
Developed consumer personas to understand cultural differences and parental concerns.
Determined key considerations for launching in India and the UK.
OUTCOME
Helped shape the market entry strategy by understanding regional differences.
Provided insights on launch factors, including consumer behavior and competitive positioning.