ABOUT THE CLIENT
The client was a major 2-wheeler brand in India
APPROACH
In-depth interview
PROBLEM STATEMENT
The client wanted to evaluate dealership satisfaction after implementing a new brand strategy.
They aimed to capture dealer feedback about a major on-ground campaign launched by the brand.
There were concerns around operational pain points faced by dealers, including supply chain, payments, and branding.
Dealers expressed worries over cannibalization due to aggressive dealership expansion and salesman attrition.
OUR SOLUTIONS
In depth interview was done with the dealers across India where we explored each aspect of the study. A report was submitted by ResearchFox which includes detailed analysis.
KEY TAKEAWAYS
List of top 8 pain points was prepared which were faced by dealers. This include specific supply chain related issues, payment and invoicing, branding…etc.
Recent campaign by the brand has helped the dealers as footfalls increased however sales conversion were limited
Dealers in Mumbai complained about cannibalization as brand has aggressively expanded its dealership network
Salesman training was a big hassle for dealers as the attrition rate was high among salesman
Dealers point out a recent trend where some consumers are enquiring about used bike from the brand
OUTCOME
Created a detailed list of dealer challenges and insights into recent consumer trends, including interest in used bikes.
Helped the client understand campaign impact on dealership footfall and pointed out critical gaps in sales conversions and internal operations.