ABOUT THE CLIENT
Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products.
APPROACH
Quantitative research
PROBLEM STATEMENT
Client wanted to evaluate consumer acceptance and sensory appeal of Protein Pezos across different flavours.
OUR SOLUTIONS
Central Location Test (CLT): Conducted face-to-face interviews in a controlled setting amongst the defined TG – customers of competition brands in Mumbai.
KEY TAKEAWAYS
Strong acceptance of the concept with clear health association.
One flavor stood out as the top performer across cities.
Other variants showed moderate to lower acceptance, requiring recipe refinements.
OUTCOME
Clear direction to move forward with the most preferred variant.
Roadmap created for improving other flavors to match consumer expectations.
Insights reinforced positioning as a differentiated, health-forward snacking option.