ABOUT THE CLIENT
An electric vehicle manufacturer and technology firm serving e-commerce and q-commerce
APPROACH
Quantitative research
PROBLEM STATEMENT
An Electric Vehicle manufacturer, component supplier, or strategic investor needed to understand the barriers and drivers for E2W adoption, quantify B2B fleet demand from major e-commerce/logistics players, and analyze the competitive landscape in India.
OUR SOLUTIONS
Analyzed government schemes (FAME II, EMPS 2024) and quantified E2W adoption rates. Conducted competitive analysis of major players (Ola, TVS, Ather) and surveyed consumers across different adoption cohorts. Assessed B2B fleet transition commitments from major logistics companies.
KEY TAKEAWAYS
E2W market penetration at 5% in FY24
Ola Electric and TVS hold 54% of the market share
Major B2B logistics companies show massive commitments to EV adoption
Flipkart plans to deploy 25,000 EVs by 2030
OUTCOME
Delivered a strategic report validating high future B2B demand and providing a clear competitive map, aiding the client in positioning their product or service within the rapidly growing E2W ecosystem. Identified key expansion plans of major players and B2B commitments from companies like Amazon and Zomato aiming for 100% EV fleet by 2025/2030.