ABOUT THE CLIENT
Client is a leading multi-outlet food joint company.
APPROACH
Quantitative research
Sample Size - 2250
PROBLEM STATEMENT
Understand the journey of heart attack survivors from diagnosis to recovery.
Analyze their medical routines, treatments, and prescribed diets.
Evaluate patient perceptions of existing medical plans, gadgets, and app designs.
Identify pain points, unmet needs, and price sensitivity in healthcare services.
OUR SOLUTIONS
Qualitative Research: Online In-Depth Interviews.
Sample Size: 10 interviews.
Length of Interview (LOI): 75 minutes.
Geography: Delhi and Mumbai.
Recruitment of target group, coordination with doctors, and scheduling of interviews.
KEY TAKEAWAYS
Gained insights into post-heart attack patient experiences and lifestyle adaptations.
Identified gaps in medical services and the effectiveness of current healthcare solutions.
Collected user feedback on app design and pricing expectations.
Provided recommendations for improving digital healthcare offerings.
OUTCOME
Informed app development with real user insights.
Data-driven strategies to enhance patient engagement and satisfaction.