ABOUT THE CLIENT
Client: UK-based automotive technology company (security systems and automotive design consultancy).
Geography: India
APPROACH
Qualitative
Car clinic, FGDs, video recording
Sample Size - 24 FGD participants + car clinic respondents
Duration: 3 weeks
PROBLEM STATEMENT
Evaluate infotainment systems in different car models.
Understand user response to shortlisted car models based on infotainment.
Gather feedback from specialists and real users.
Conduct structured car clinic and FGD for consumer preference and system effectiveness.
OUR SOLUTIONS
Car clinic from week 1 to week 3.
FGD with 24 respondents.
3 cars from different manufacturers.
Video recording inside all cars during the car clinic.
Mapping of right respondents per scope.
Phases: 1 (car clinic 3 weeks + FGD).
Deliverables: Infotainment system evaluation report, consumer feedback on specific car models, strategic initiative recommendations.
KEY TAKEAWAYS
Car clinic and FGD conducted over 2 days for infotainment systems of top-end variants.
Real-time video capture of consumer interaction.
Insights on consumer preferences for infotainment systems across 3 car models.
OUTCOME
Better understanding of consumer feedback on infotainment systems.
Enabled client to design strategic plans and identify focus areas for future automotive system development.
Impact: 24 FGD participants; video-recorded car clinic across 3 car models; 3-week duration.
