ABOUT THE CLIENT
Client is a leading manufacturer of personal care products.
APPROACH
Quantitative research
PROBLEM STATEMENT
Client wanted to improve the existing formulation of a moisturizing cream as part of its relaunch.
OUR SOLUTIONS
Monadic, Blind Product Test. Unbranded packs of moisturizing cream were placed with respondents for usage over a period of two weeks.
KEY TAKEAWAYS
New formulation scored significantly higher on parameters like skin softness and non-stickiness.
Consumers preferred the new version over the current one across key sensory dimensions.
Product showed strong repeat intent, especially among users with dry and sensitive skin.
OUTCOME
Confidence to go ahead with the reformulated product.
Insights used to shape key claims and communication.
Support for relaunch with improved positioning.