ABOUT THE CLIENT
Client is a manufacturer of personal care products.
APPROACH
Quantitative research
PROBLEM STATEMENT
Client wanted to validate the appeal of a new facewash formulated for oily skin before finalizing its launch.
OUR SOLUTIONS
Monadic, Blind Product Test with 10 days usage period. Respondents rated the product on oil control, skin feel, fragrance, and likelihood to buy.
KEY TAKEAWAYS
Product delivered excellent oil control and a refreshing feel.
Fragrance emerged as polarizing – liked by some but too strong for others.
High purchase intent among Gen Z and young working professionals.
OUTCOME
Validated the core product promise of oil control.
Fragrance adjusted before final production.
Insights used to fine-tune TG and communication tone.