ABOUT THE CLIENT
Client is a study-abroad consultancy platform providing an app-based solutions
APPROACH
Qualitative research
Sample Size - 10
PROBLEM STATEMENT
Identify challenges faced by customers while using the banking app.
Test different account opening methods and determine the most user-friendly option.
Analyze areas where customers struggle during onboarding.
Gather feedback on improving user experience and satisfaction.
OUR SOLUTIONS
Conducted online usability testing with real bank customers.
Sample size: 10 participants.
Duration (LOI): 60 minutes per session.
Platform: Microsoft Teams.
KEY TAKEAWAYS
Highlighted common obstacles faced by users when completing tasks.
Evaluated and finalized the easiest method for account opening.
Identified areas needing improvement to enhance user performance.
Assessed the onboarding journey’s user-friendliness and pain points.
OUTCOME
Provided actionable insights to optimize the app’s user interface.
Helped streamline the onboarding process for a smoother customer experience.
