ABOUT THE CLIENT
Client is a National Housing Bank- registered housing finance organization
APPROACH
Quantitative research
Sample Size - 500
PROBLEM STATEMENT
Understand consumer perceptions about the Home Loan and Loan Against Property (LAP) segments and gain insights into market leaders, key players, and current trends in the loan sector.
Identify the most popular loan granting institutions & reasons for selecting them & evaluate loan underwriting process & customer satisfaction levels.
Assess avg time taken for loan sanctioning from application to approval & rank different Housing Finance Companies based on specific parameters.
OUR SOLUTIONS
Quantitative research via face-to-face surveys with 500 respondents over 5 days.
Target Group: Homeowners with a home loan/LAP (INR 50L) from Sriram Housing Finance, Poonawala Housing Finance, IIFL, or ICICI Housing Finance (Self-employed & Salaried).
Geography: Metro (Mumbai, Delhi, Bangalore) & Tier 1 (Ahmedabad, Chennai, Mysore, Surat).
KEY TAKEAWAYS
Consumer insights on the Home Loan and LAP market and loan provider preferences.
Identified top loan-granting institutions and factors influencing customer decisions.
Gained feedback on the loan underwriting process, including what customers find favourable.
Measured loan sanctioning timelines and customer satisfaction.
Provided ratings and rankings of HFCs across key parameters.
OUTCOME
Positioned the client as a top-3 housing finance provider in key markets.
