ABOUT THE CLIENT
Client is a National Housing Bank- registered housing finance organization
APPROACH
Quantitative research
Sample Size - 60
PROBLEM STATEMENT
Assess customer acceptance and likeability of opening online bank accounts.
Gather spontaneous reactions to the dummy web design.
Evaluate usability, navigation, and effectiveness of the website’s content and layout.
Analyze brand perception, including logo positioning, imagery, and messaging clarity.
OUR SOLUTIONS
Quantitative research via face-to-face surveys with 500 respondents over 5 days.
Target Group: Homeowners with a home loan/LAP (INR 50L) from Sriram Housing Finance, Poonawala Housing Finance, IIFL, or ICICI Housing Finance (Self-employed & Salaried).
Geography: Metro (Mumbai, Delhi, Bangalore) & Tier 1 (Ahmedabad, Chennai, Mysore, Surat).
KEY TAKEAWAYS
Consumer insights on the Home Loan and LAP market and loan provider preferences.
Identified top loan-granting institutions and factors influencing customer decisions.
Gained feedback on the loan underwriting process, including what customers find favourable.
Measured loan sanctioning timelines and customer satisfaction.
Provided ratings and rankings of HFCs across key parameters.
OUTCOME
Positioned the client as a top-3 housing finance provider in key markets.