ABOUT THE CLIENT
The client is an Indian startup focused on mobility electrification, investment, and infrastructure. They aim to build a vibrant e-mobility ecosystem by supporting users and manufacturers through funding, mentorship, and rapid idea-to-model development.
APPROACH
Quasi-Qual
Sample size -60 respondents
Study Details
Duration 2 weeks
PROBLEM STATEMENT
Understand the standout value and appeal of the 2-wheeler EV’s design features among potential buyers.
Gauge performance-related expectations and their influence on the product's market perception.
Analyze both static and dynamic feedback through test experiences to assess overall fit with user preferences.
Evaluate competitive positioning by benchmarking against other models in the market.
OUR SOLUTIONS
ResearchFox conducted a Research exercise with 60 individuals belonging to various prospect segments. The study was conducted in one city
Static testing with competition followed by dynamic testing and finally competitive benchmarking
KEY TAKEAWAYS
Functionality and relevance of features was gauged by analysing both pre and post ride scenarios
A critical element was identified that could prove to be a deal breaker in future
Factors impacting buying decisions of various stakeholders and compromises they make wrt feature & pricing were dug out
Inclusion of a critical element that was earlier considered as passe
Functionality v/s design dynamics
Cues for pricing, variant differentials and positioning
OUTCOME
Identified a critical element that could serve as a differentiator or deal breaker in the market.
Derived key cues for pricing, feature priorities, variant differentiation, and positioning strategy.