ABOUT THE CLIENT
Client is an electric vehicle (EV) manufacturer in India.
Geography: India
APPROACH
Quantitative
Telephonic interviews, CLT prototype testing
Sample Size - 200
PROBLEM STATEMENT
Analyse perspectives of 2W and 3W delivery segment stakeholders in organised and unorganised logistics.
Evaluate consumer reactions to a new EV design prototype.
Identify key purchase decision drivers for individual and fleet owners.
OUR SOLUTIONS
200 telephonic interviews with individual and fleet vehicle owners.
Central Location Test (CLT) to test the EV design prototype and collect feedback.
Deliverables: EV design feedback report, prototype improvement analysis, purchase decision driver map, delivery segment perception report.
KEY TAKEAWAYS
Stakeholder perceptions of new EV models in logistics.
Decision-making factors for fleet and individual owners.
Prototype design feedback and improvement areas.
OUTCOME
Understanding of online information impact on the decision cycle.
Insights into specific information potential customers seek.
How introducing a new EV model affects brand perception in the delivery segment.
Impact: 200 telephonic interviews across individual and fleet vehicle owners.
