E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket...
Perception occurs from numerous point of view, communication is only one approach to perceive...
COVID – 19, has wiped the world from its day to day activities. Starting in the wet city of...
While the young and internet savvy generation of India is driving the ecommerce businesses, the...
Brand cannibalization is a very commonly used term in the modern business world which denotes sales...
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it...
Among various data collection methodologies like observation, face to face interviews, online...
Where do you watch your favourite series and talk shows if you happen to miss the episode on your...
Mystery audit is an effective research tool used to evaluate the quality of Consumer-brand...